4 Powerful Ways to Ace Digital Marketing Through Video Marketing

The digital marketing arena has enabled marketers to leverage various channels to strengthen their marketing campaigns. Video marketing is one of the channels that can help you to affiliate with your clients and eventually boost conversions.

We at Max Effect Marketing, one of the leading digital marketing agencies in Denver, will share how video marketing is imperative in marketing activities.

Consumers are 85 percent more likely to buy a product when they watch a video of it.

Video marketing today, plays a pivotal role in customer interactions and decision making.

Video marketing is a great means to boost sales and spread brand awareness. 71% of marketers rely on video marketing to ensure conversion.

Surprisingly, just the mention of the word ‘video’ in the subject line has a great impact.

It is proven to have a 19% higher open rate for email campaigns having the word ‘video’ mentioned in the subject line.

Video marketing conveys great ideas, even on a small budget. In this article, we have shortlisted video marketing ideas for small businesses.

1. Defining products – An explanatory video regarding your product will give your potential customers an exact idea of the product, as well as how to use your product. Videos are convenient, which means they can demonstrate the exact functionality and features of your product.

2. Sharing a brand story – Through videos, you can let your customers know about your brand, your business journey, and your company values. Customers find these types of videos inspiring and are more likely to share it.

3. Sharing a problem and a solution – Videos help you in sharing with the customers your case studies and the ways you have solved critical issues.

4. The credibility of your products – Video is an effective way to describe to customers the merits of your product and how they differ from products of other brands. Videos also give potential customers reasons to buy your product and as a result, increase the credibility of your product.

Max Effect Marketing is a leading Digital Marketing Agency. We believe in providing top-notch Web Design, SEO, Online Reputation Management and many other digital marketing services to our customers depending on the nature of their business. If you are in search of digital marketing solutions for your business, contact us today!

Radio Advertising Is Not Old School. It Can Be the Best For You

Advertising is a must and if you are going to, then it makes sense to spend your advertising money where you get the most results… Radio!

Max Effect Marketing considers these ten reasons why radio can be your best choice for you.

1) A business is always on the front page with radio.

With radio advertising, your business is on the front and center in the listener’s attention span when your ad is on the air. There is no issue of being buried on page 12 and you’re never surrounded by your competitor’s ads.

2) Radio sells everywhere.

You can call the radio the only true mobile medium. The radio is everywhere – in the car, at work, and at play.

3) Radio sells with confidence.

When you have something very personal and important to communicate to someone, tell me what would you prefer – showing them a picture, writing to them, or to talk with the intimacy and emotion of the human voice? Of course, radio!

4) Radio stars in the mind.

Do you want a guitar tune or a trumpet in your ad, an elephant, a chorus, a chuckling child, a love song? With the proper words and emotion-evoking sounds, radio’s theatrical experience excites the most emotion-filled pictures the mind can comprehend.

5) Radio escapes advertising’s disorder.

TV spends about one-third of its time on advertising. On the other hand, radio, at about 10 minutes of advertising per hour, devotes less than one-fifth of its time to ads. Radio indeed is an uncluttered medium.

6) Radio is the most cost-effective medium.

You might have seen that newspaper rates are up even when circulation is down. TV ad rates rise even though viewership is down. However, radio advertising costs grow less than any other major form of advertising.

7) Radio sells in a flash.

Research has proven that radio regularly reaches customers within two hours of their largest purchase of the day. What is a better way to reach possible prospects than on their car radio while they are driving to work, stuck in traffic or listening while working at the house?

Looking for a radio marketing agency? We can help you! Max Effect Marketing has trusted partnerships with popular radio channels. Contact us now for a free quote!

Do You Believe That Digital Marketing Strategies Are Failing? Consider Event Marketing To Gain More Exposure

If you have made up your mind to bring in new customers to your business, then there’s no great way than hosting a local event.

Whether you organize a product launch event, a Christmas sale, a charity event, or a big party, hosting a successful event can boost your brand visibility which brings in lots of foot traffic and significantly benefit your marketing campaign.

We, Max Effect Marketing provide event marketing services to the clients to gain visibility and exposure. With the help of our event marketing services, our clients reaped benefits like:

Interaction with customers

Event marketing is an effective way to meet the potential clients and allows you both to put faces to names. The significant advantage of event marketing is that it humanizes your business.

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“Research elicits that customers are much more likely to patronize a company with which they feel personally connected.”

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Building personal relationships and emotional connections make the clients more receptive to other marketing campaigns and also more forgiving during prices negotiation, product services, etc.

Networking opportunities

Events not only provide you to meet potential customers but also grant you with important business contacts. Having the right business contacts can benefit your business in a variety of ways.

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Fact: Nearly 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections.

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It allows you to meet the people from a different niche that you can reach out while opening up new marketing opportunities to make it easy for you get supplies, and provide you with the opportunity to expand your company.

Moreover, if you look to expand or move your business to other locations, contacts from that particular area can help you to learn the layout of the market and navigate the landscape for smooth operations.

Increases revenue

It is especially evident when it comes to hosting your events. A well-planned event is a great way to achieve higher ROI.

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Fact: Around 52% of business leaders perceive that event marketing drives more ROI than any other marketing channel.

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For any business, such events open doors for an immediate, noticeable stream of income and extra sales, particularly for events that are held in a retail location.

Moreover, events are the way to draw in foot traffic that usually ends up with a purchase or clients arranging for service.

If you are looking to market your brand in an event, then you must contact Max Effect Marketing. We have unique ideas to make your event marketing successful. Just click here to know more about event marketing services.

6 Must-Dos for A Successful Social Media Marketing

The concept of social media marketing is familiar to everybody today. Moreover, Social Media Marketing (SMM) has become an essential component of a business marketing strategy. Here’s why-

As per Global Digital Report 2018, the number of social media users worldwide in 2018 is 3.196 billion, which further increases by 13 percent every year.

Social media marketing is effective in finding and connecting to new customers by investing the least cost. There are plenty of things administered in social media marketing. Below are the top six aspects of social media marketing strategy suggested by Max Effect Marketing-

Robust strategy – Before you start publishing and sharing your content, ensure that you define your goals and objectives. A unique way to establish goals is to adopt the S.M.A.R.T goal framework – goals that are specific, measurable, attainable, and relevant. Define a strategy, keeping the goals and objectives in mind and execute it as planned.

Appropriate platforms – Facebook is the most used social media network with more than 2 billion users. Instagram is a visual-centric digital platform whereas LinkedIn is a professional networking platform. You must select the networks that fit the need of your business.

Target audience – After a solid market research, determine the traits of your target audience. You must know their age, gender, location, income, etc. This will give clarity on how to attract your targeted audience.

The right mix of visuals – 67 percent of marketing decision makers claim that visual content increases engagement. Therefore, include everything from static images to GIFs wherever you can.

Customer connect – There’s nothing more satisfying than actively engaging with the audience and converting them into satisfied customers. After you post, keep interacting with your followers.

Measure your performance – Collect and analyze the data collected from your marketing campaigns to get an accurate information of your marketing efforts.

We, at Max Effect Marketing, offer web design, SEO, online reputation management and fulfil all kinds of digital marketing needs. For an efficient digital marketing plan, contact us today.