Radio Advertising Is Not Old School. It Can Be the Best For You

Advertising is a must and if you are going to, then it makes sense to spend your advertising money where you get the most results… Radio!

Max Effect Marketing considers these ten reasons why radio can be your best choice for you.

1) A business is always on the front page with radio.

With radio advertising, your business is on the front and center in the listener’s attention span when your ad is on the air. There is no issue of being buried on page 12 and you’re never surrounded by your competitor’s ads.

2) Radio sells everywhere.

You can call the radio the only true mobile medium. The radio is everywhere – in the car, at work, and at play.

3) Radio sells with confidence.

When you have something very personal and important to communicate to someone, tell me what would you prefer – showing them a picture, writing to them, or to talk with the intimacy and emotion of the human voice? Of course, radio!

4) Radio stars in the mind.

Do you want a guitar tune or a trumpet in your ad, an elephant, a chorus, a chuckling child, a love song? With the proper words and emotion-evoking sounds, radio’s theatrical experience excites the most emotion-filled pictures the mind can comprehend.

5) Radio escapes advertising’s disorder.

TV spends about one-third of its time on advertising. On the other hand, radio, at about 10 minutes of advertising per hour, devotes less than one-fifth of its time to ads. Radio indeed is an uncluttered medium.

6) Radio is the most cost-effective medium.

You might have seen that newspaper rates are up even when circulation is down. TV ad rates rise even though viewership is down. However, radio advertising costs grow less than any other major form of advertising.

7) Radio sells in a flash.

Research has proven that radio regularly reaches customers within two hours of their largest purchase of the day. What is a better way to reach possible prospects than on their car radio while they are driving to work, stuck in traffic or listening while working at the house?

Looking for a radio marketing agency? We can help you! Max Effect Marketing has trusted partnerships with popular radio channels. Contact us now for a free quote!