The digital marketing arena has enabled marketers to leverage various channels to strengthen their marketing campaigns. Video marketing is one of the channels that can help you to affiliate with your clients and eventually boost conversions.
We at Max Effect Marketing, one of the leading digital marketing agencies in Denver, will share how video marketing is imperative in marketing activities.
Consumers are 85 percent more likely to buy a product when they watch a video of it.
Video marketing today, plays a pivotal role in customer interactions and decision making.
Video marketing is a great means to boost sales and spread brand awareness. 71% of marketers rely on video marketing to ensure conversion.
Surprisingly, just the mention of the word ‘video’ in the subject line has a great impact.
It is proven to have a 19% higher open rate for email campaigns having the word ‘video’ mentioned in the subject line.
Video marketing conveys great ideas, even on a small budget. In this article, we have shortlisted video marketing ideas for small businesses.
1. Defining products – An explanatory video regarding your product will give your potential customers an exact idea of the product, as well as how to use your product. Videos are convenient, which means they can demonstrate the exact functionality and features of your product.
2. Sharing a brand story – Through videos, you can let your customers know about your brand, your business journey, and your company values. Customers find these types of videos inspiring and are more likely to share it.
3. Sharing a problem and a solution – Videos help you in sharing with the customers your case studies and the ways you have solved critical issues.
4. The credibility of your products – Video is an effective way to describe to customers the merits of your product and how they differ from products of other brands. Videos also give potential customers reasons to buy your product and as a result, increase the credibility of your product.
Max Effect Marketing is a leading Digital Marketing Agency. We believe in providing top-notch Web Design, SEO, Online Reputation Management and many other digital marketing services to our customers depending on the nature of their business. If you are in search of digital marketing solutions for your business, contact us today!